11/15/2011

Proven Online Business Success In 3 Easy Steps

Some marketing experts would have you believe that the key to a successful home business is limited to a select few and that this chosen bunch have tapped into vast secrets where riches are to be found in abundance.
Others will push forward the idea that their product or service is all you need to make a monthly residual income a reality.
Statistically only 5% of budding entrepreneurs will make it online.
To be perfectly honest I don’t know which if any of these ideas are true but I do know what has worked for me and I believe it can work for anyone who is willing to take a risk, invest the little cash it takes and make a consistent effort for the next year or two to build their own work at home business. Note I am not saying that this will work overnight, I’m not even saying 6 months. Yes I did indeed say a year or two.
Having worked online for over five years now I believe I have finally found a PROVEN system for building a successful home business which will continue to grow year after year and, because it is MY business, it can be passed on to my children and children’s children.
This is not a new idea but it took me a long time to realize it and just as long proving to myself that it works.
How do we know it works Mal and you’re not just spurting us a load of old cobblers?
Well the proof IS in the pudding and the fact is that the five websites that I own all have a Google rank of PR6 and feature in the top pages of all the top search engines including Google, Yahoo and Altavista for many popular “home business”/”work at home” search terms and it is all down to my strategy.
Just do a search for the term HOME BASE BUSINESS on Yahoo or Google and you will see my site(http://www.freeadvertz.com) at number 3(At the time of writing).
Try doing a search for WORK AT HOME BUSINESS in the same search engines, see my site (http://www.workfromhomebiz.biz) at number 6(At the time of writing) and climbing.
How about BUSINESS TIPS or BUSINESS NEWSLETTER, and again my site (http://www.home-business-tips-newsletter.com) is number ONE(At the time of writing) for both terms.
These results are repeated across all the major searchengines.
Have you seen enough? Do you need any more evidence that this works? These are only a few of the terms that we rank highly under. We are actually in the top rankings for scores of other “home business” search terms.
I could easily put this evidence and info into e-book form and sell it but I neither have the time nor know-how to do so(If you can help me out in this area then get in touch). So I’ve chosen to write this article and tell you exactly how you can build your own business to great success in three easy steps.
You have the proof now here is the plan:
In a nutshell the best way to build any online business, and the least expensive, is through a twin track approach of website search engine optimization and reciprocal link building. As I mentioned above this is not a new idea but you now that you have proof that it works, do you have the conviction to follow through?
Here it is in 3 easy steps:
1. Register and host your own domain name: http://www.workathomebiz.info/hosting.html (Put some home business keywords in your domain name, ie workathomebusinesssuccess.com)
Or:
Get a FREE website with hosting here:
Please don’t settle for a FREE domain name as this will NEVER be your own and can be taken away from you at any time or if the company goes bust you have lost all your hard work in building your web presence. Register your own business name.
2. Download web position gold, optimize your site for your keywords and submit your website to all the major search engines:
http://www.webpositiongolddownloads.com
(You can download a free trial from this site. You will need a full version to work this strategy.)
(Put your keyword terms in your linking text when exchanging links)
I currently get around twenty reciprocal link requests per day, and this will increase with time. At the beginning I barely got two daily. It may be slow at the beginning but as your business gathers momentum after a few months it will be like a steam train at full throttle, absolutely unstoppable.
I am a 31 year old father of two from Ireland who started from scratch, so if I can do it anyone can.
Believe me people it doesn’t come any more simpler than this.
So if you are serious about really building a successful online enterprise then DO IT NOW and tell me about your success in the coming months.
One more thing before closing. If you are going to give up on this strategy when you don’t see immediate results then please don’t even begin. The key to building success is PERSISTENCE PERSISTENCE PERSISTENCE.

Make money from your website


For millions of people web sites are the major sourceof income. Thanks to the various ways to monetize a site, it is possible to make a living as a web master. However, this doesn't mean that every web master is a millionaire. Well, if you know how to monetize your web site, you might not get rich but at least chances are that under the worst possible scenario, you will be able to cover your hosting fees and the other expenses you make for your site.
Currently the most profitable ways to monetize your site are CPM ads, CPC ads, CPA ads, direct sales of ad space, and selling merchandise/goods/services. These ways are described in this article. 
CPM ads (an abbreviation for Cost Per Thousand) is the oldest type of site monetization. You put banners on your site and advertisers pay you based on the number of unique impressions/page views your site has.
CPM ads are the easiest form of site monetization because they require almost no effort on your side, but they are also the least feasible because as a rule (unless you have really high traffic and your audience is well-targeted), the rates are low. Some CPM ad networks pay as low as $.05 per 1,000 uniques, which means that you need millions of visitors in order to make $100-200 a month.
Popups and layer ads pay a bit more ($.5-2 per 1,000 uniques/pageviews). They could bring you a few dollars a month but many visitors find them especially irritating and this is why many web masters are not willing to put popups and/or layer ads on their sites.
There are high-paying CPM ads – for instance ads paying $2-5 per 1,000 uniques but usually the networks that run them have very high traffic and quality requirements for the sites that are eligible. As a result, it is very hard to get into these networks and take advantage of these well-paid CPM ads.
There are many CPM networks we can recommend. For sites with lots of traffic the choice better and some of the good options are Advertising.com, TribalFusion, CasaleMedia, and ValueClick because there CPM rates are good. AdBrite, AdToll, Right Media, and BurstMedia are also good. Some of these networks are CPM-only, while others have other types of ads as well. Google also has CPM ads, so you may want to try them. 
CPC ads (an abbreviation from Cost Per Click) are different from CPM because with CPC you get paid not when visitors view ads but when they click on them. The good news is that CPC rates are much, much better and as a result, it is possible to make a decent income even with a small site with not so high traffic. The key with CPC success is to have a well-targeted site in a niche where there are a lot of advertisers.
The most popular CPC network is Google Adsense and even though there are other CPC networks, the income you can make from Adsense is much higher. The reason is that Google Adsense has many advertisers and if your site is in a profitable niche, CPC can be the best way to monetize your site. Additionally, unlike some of the other CPC ad networks, Google Adsense is open to publishers from all over the world.
Usually CPC ads are text ads and you publish them in blocks. However, there are also intext ads, where the keyword is underlined and when the visitor puts the mouse on it, a tooltip with CPC ads appears. Intext ads are less obtrusive but it takes much more effort for the user to notice them (and above all – to click them), which means that your chances to make money are further decreased. Kontera is one of the most popular networks for intext CPC ads.
The list of good CPC ad networks is not as long as the list of CPM or CPA ad networks but still there is a choice. For instance, Google Adsense, Yahoo! Publisher Network (YPN), BidVertiser, Chitika, and Clicksor are generally considered top choices but since many CPM ad networks pay decent rates for clicks on their CPM ads, you might want to try them as well.
CPA Ads Could Make You Rich
Currently CPA (an abbreviation from Cost Per Action) is the most profitable way to monetize a site in a profitable niche. CPA, also known as “affiliate programs”, pays you a commission when your visitors perform an action. Most often this action is a purchase, but it could also be something else – i.e. download a free trial, or signup for the service of the advertiser.
Affiliate programs can make you rich because there are many products with really fat commissions. For niches such as health, finance, travel, etc. affiliate programs are a real golden mine.
However, affiliate programs require a lot of efforts on your side and still there is no guarantee that the offers you pick to promote will convert well and will make you money. Sometimes even the highest converting offers won't convert on your site and the only thing you can do is replace them with other offers, hoping that they will convert better.
There might be hundreds of CPM ad networks but for CPA they are thousands. It is practically impossible to try all of them personally and this is why we would like to recommend some of the best to start with. Amazon, eBay, ShareASale, Commission Junction, Clickbank, Max Bounty, Azoogle, Never Blue Ads, LinkShare, or PepperJam are just a few of the greatest CPA networks we can recommend. 
If you are not happy with the CPM rates of ad networks, or CPC and CPA don't convert well with your site, you could try to find direct advertisers. However, have in mind that such an endeavor is not necessarily bound to succeed and if your site doesn't have audience advertisers can't reach elsewhere, you will hardly be able to negotiate good prices. Still, for some sites direct sales of ad space are a viable alternative and this is why you could also try it.
Openads Ad Server and OIO Publisher Ad Platform are two of the sites where you could try your luck. AdBrite also allowa you to price your ad space. In fact, almost any major network gives you the chance to put a widget on your site to invite advertisers directly to advertise on your site. 
In addition to CPA ads, where you are selling other merchants' products, you can try selling your own merchandise or products/services with your brand. This technique works well mainly for popular sites with loyal audience and is hardly the easiest way to monetize a site. You could try to sell merchandise/goods/services as a supplementary service and if you see that this monetization technique works, you can expand the business. CafePress is one of the best places where you can sell merchandise with your logo and the greatest thing is that they print on demand, which means you don't have to keep your merchandise in stock.

The monetization techniques we described here can be combined. You can run CPM ads together with CPA or CPC. You can also combine multiple ads from the same type (i.e. CPM, CPC, or CPA) from different ad networks, provided that this doesn't violate the terms of these networks. There isn't a universal prescription about the best way to monetize a site. The basic rule is that you need to try and see what works for you. The fact that a given monetization technique works for somebody else doesn't mean that it will work for you, so you need to try and see for yourself. 

from: http://www.webconfs.com/seo-articles.php

11/14/2011

How to Optimize your Website for Mobile Search


It is not only web designers and developers, who need to adapt to webcomake changes to their strategies and tactics, if they want to capture the lucrative mobile search market. Mobile search is a constantly growing segment of the market, which is good news. However, mobile search has its own rules and they are kind of different from the rules of traditional desktop search. This is why if you don't want to miss mobile searchers, you need to adapt to their requirements. Here are some very important rules to consider when optimizing for mobile search: 

Mobile users search for shorter keyphrases, or even just for keywords. Even mobile devices with QWERTY keyboards are awkward for typing long texts and this is the reason why mobile searchers usually are very brief in their search queries. Very often the search query is limited to only 2 or even 1 words. As a result, if you don't rank well for shorter keyphrases (unfortunately, they are also more competitive), then you will be missing a lot of mobile traffic.

Mobile users search mostly for local stuff. In addition to shorter search keyphrases, mobile searchers are also locally targeted. It is easy to understand - when a user is standing in the street and is looking for a place to dine, he or she is most likely looking for things in the neighborhood, not in another corner of the world. Searches like “pizza 5th Avenue” are quite popular, which makes local search results even more important to concentrate on.
Sports results, news, weather, financial information are among the most popular mobile search categories. The main topics and niches mobile users prefer are kind of limited but again, they revolve around places to eat or shop in the area, sports results, news, weather conditions, market information, and other similar topics where timing and location are key. If your site is in one of these niches, then you really need to optimize it because if your site is not mobile-friendly chances are you are losing visitors. You could even consider having two separate versions of your site – one for desktop searchers and one for mobile searchers. 

Users hate to scroll down long search pages or hit Next, Next, Next. Desktop searchers aren't fond of scrolling endless pages either but in mobile search the limitations are even more severe. A page with 10 search results fits on the screen of a desktop but on a mobile device it might be split into 2 or more screens. Therefore, in mobile search, it is not Top 10, it is more Top 4, or even Top 3 because only the first 3 or 4 positions are on the first page and have a higher chance to attract the user's attention without having to go to the next page. 

Submit your site to major mobile search engines, mobile portals, and directories. It is great if your visitors come from Google and the other major search engines but if you want to get even more traffic, mobile search engines, mobile portals, and directories are even better. For now these mobile resources work great to bring mobile traffic, so don't neglect them. Very often a mobile user doesn't search with Google, but goes to a portal he or she knows. If your site is listed with this portal, the user will come directly to you from there, not from a search engine. The case with directories is similar – i.e. if you are optimizing the site of a pizza restaurant, then you should submit it to all directories where pizza restaurants and restaurants in general for your location are listed. 




Mobile search standards are kind of different and if you want your site to be spiderable, you need to comply with them. Check the guidelines of W3C to see what mobile standards are. Even if your site doesn't comply with mobile standards, it will still be listed in search results but it will be transcoded by the search engine and the result could be pretty shocking to see. Transcoders convert sites to a mobile format but this is not done in a sophisticated manner and the output might be really unbelievable – and everything but mobile-friendly. 

Meta.txt is a special file, where you briefly describe the contents of your site and point the user agent to the most appropriate version for it. Search engine spiders directly index the meta.txt file (provided it is located in the root directory), so even if the rest of your site is not accessible, you will still be included in search results. Meta.txt is similar to robots.txt in desktop search but it also has some similarity with metatags because you can put content it it (as you do with the Description and Keywords metatags). The format of the meta.txt file is colon delimited (as is the format of robots.txt). Each field in the file has the following syntax form <fieldname>:<value>. One of the advantages of meta.txt is that it is easily parsed by humans and search engines. 

Use shorter texts because mobile users don't have the time to read lengthy pages. We already mentioned that mobile searchers don't like lengthy keyphrases. Well, they like lengthy pages even less! This is why, if you can make a special, shorter mobile version of your site, this would be great. Short pages don't mean that you should skip your keywords, though. Keywords are really vital for mobile search, so don't exclude them but don't keyword stuff, either. 

Use phrases, which are common in predictive search. Predictive search is also popular with mobile searchers because it saves typing effort. This is why, if your keywords are among the common predictive search results, this seriously increases your chances to be found. It is true that predictive search keywords change from time to time and you can't always follow them but you should at least give it a try. 

Always check how your site looks on a mobile device. With the plethora of devices and screen sizes it is not possible to check your site on absolutely every single device you can think of, but if you can check it at least on a couple of the most important ones, this is more than nothing. Even if you manage to get visitors from mobile search engines, if your site is shown distorted on a mobile screen, these visitors will run away. Transcoding is one reason why a site gets distorted, so it is really a good idea to make your site mobile-friendly instead of to rely on search engines to transcode it and make it a design nightmare in the process.
Mobile search is relatively new but it is a safe bet that it will get a huge boost in the near future. If you are uncertain whether your particular site deserves to be optimized for mobile devices or not, use AdWords Keyword Research Tool to track mobile volumes for your particular keywords. If the volumes are high, or if a particular keyword is doing remarkably well in the mobile search segment, invest more time and effort to optimize for it.


How to Optimize for Baidu

Usually SEO efforts are directed towards achieving top rankings with Google and sometimes with Yahoo and Bing. However, in addition to the Big Three, there are also other search engines that might be of interest to you. In fact, some of these search engines might prove a better option than Google, Yahoo or Bing. If these search engines are used by your target audience, they will be more efficient and it is worth to spend some time optimizing for them.

How to Boost your SEO with Google Adwords

Many advertisers use Google AdWords as their major PPC network. However, in addition to using AdWords for getting paid traffic to your site, it can also be used for SEO. Here are some ideas how you can use AdWordsfor SEO.


The most valuable use of AdWords for SEO is toresearch keywords. Keywords are the basis of any SEO campaign and even if you are an expert in your niche, you should always research keywords simply because users frequently search for quite unexpected keywords and keyphrases you as an expert will never think of. Needless to say, what matters most for high rankings is which keywords your target audience is searching for, not which keywords you as an expert think are most popular in a particular niche.